Not Enough Hybrid Cars for All !
People just can’t seem to get enough of Toyotas Prius model. Toyota had initially anticipated the spike in crude oil prices . It hence worked to establish a greener and cost competitive alternative(hybrid cars) to conventional cars. This perhaps enabled it to emerge as the virtual leader in the hybrid car segment. The trouble it seems now is that it can’t provide enough Prius as its supply and manufacturing capacity is woefully inadequate to cater to the rapid increase in demand. George Ramirez, sales manager at the Toyota dealership in Salinas, California, says customers are waiting between six weeks and four months for the cars. Adds Ramirez “ The demand is very high ”.
The devil behind the limited supply capacity of hybrids is the batteries used in hybrid cars, in addition to components such as regulators and transaxles. This despite Toyota’s plans to jack up batteries production by engaging in an association with Matsushita Electric Industrial Co. Toyota often cited as a management expert itself admits to “ bottlenecks ” in production of batteries.
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July 7, 2008
[...] latest move by Toyota comes at a time when it is facing an unprecedented demand for Pirius and is unable to leverage its management expertise to jack up its production capability. Solar power [...]