After Business , Consulting Goes Green
IBM is looking to leverage its consulting expertise , to make more moolah and it wants to do it by targeting business which are aiming for a low environmental impact.The new service , based on the six sigma strategy is aptly title “ Green Sigma “ and aims to analyze water and energy use is sectors such as transportation , data centers,IT systems.
Such a service comes at a time when companies are facing pressure from stakeholders , both primary and secondary to lighten their environmental impact. Studies also seem to indicate that there is a significant value proposition by executing activities in an environmental friendly manner.One such method for greening that has found favor with many organizations is CSR. Increasingly companies are looking towards CSR not just as a “ responsibility “ but as a core strategy that would help in opening new revenue streams and thus obtain a new brand identity.
Tags: CSR, green business, green consulting, green IT, IBMIf you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
September 1, 2008
makes a lot of sense in today’s world, where the appearance of greening helps with public relations, and also where more activist stakeholders take environmental issues into consideration when deciding where to invest.
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